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Three Things Selling Our Store Taught Me

February 1, 2026

Growth Strategies

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I’m Deborah — I help leaders grow using the Three Keys framework to find purpose, identity, and joy in seasons of transition.

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It’s our three-year anniversary.

Three years ago today, my husband and I signed the papers and handed over the keys to our second-generation hardware store.

It was bittersweet.

We had reached our goal. And we knew we would deeply miss our team and our customers.

What most people don’t see is this: we didn’t “decide to sell” and then do it.

We spent two full years preparing before we ever approached a buyer.

Selling a business and stepping into the next phase of life can feel overwhelming.

And honestly? It is.

But here are three things I learned that made the sale successful not just financially, but personally and for our community.

1) Start With the End in Mind

Before we talked about numbers. Before we talked to buyers. Before we talked about timing.

We asked one question:

What do we want our legacy to be after we hand over the keys?

Our number one goal wasn’t the sale price.

It was this:

Our community would have a thriving hardware store years after we were gone.

Three years later, the store is still doing well. And people stop us to say thank you for thinking about the community in the way we sold.

That didn’t happen by accident. That happened because we were clear on the end goal from the beginning.

2) Know Who Is on Your Team

You should never walk through a business sale alone.

We had:

  • A strong business attorney
  • A CPA
  • A financial advisor
  • A professional valuation

They didn’t just help us with paperwork.

They helped us understand:

  • What our business was truly worth
  • The tax implications of the sale
  • How to structure the deal wisely

Clarity removes fear. And a good team gives you clarity.

3) Plan for After the Sale

This is the one most owners skip.

They plan the exit. They don’t plan what comes next.

Before we sold, we talked about:

  • What we wanted life to look like
  • How we wanted to spend our time
  • What mattered most to us

And here’s what we learned:

Even if you make a plan, be open to it changing.

You may start down one road and realize your heart is pulling you in another direction.

That’s okay.

The point isn’t to have a rigid map. The point is to avoid stepping into a giant void.

Selling your business is not the final chapter. It’s the start of a new one.

And if you prepare well, you can leave with peace, clarity, and a community that still benefits from what you built.

What is the legacy you want to leave after you hand over the keys?

Signing Day

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I'm Deborah - I help leaders grow by the Three Keys framework to find purpose, identity, and joy in seasons of transition.

All posts

Customer experience

Retail marketing

store events

growth strategies

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After transforming and selling her family-owned hardware store, Deborah Everson discovered that success often leads to a new kind of question: Who am I now? She now speaks and coaches on finding purpose, identity, and joy after success, helping high achievers navigate the transition that follows major milestones.


Meet Deborah Everson - Former Business Owner Helping Leaders Navigate What’s Next

Putting leaders at the heart of everything we do.

Meet Deborah Everson - Former Business Owner Helping Leaders Navigate What’s Next