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Deborah Everson's Blog
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Every inch of your store holds potential. From the front door to the back wall, your layout, lighting, and product placement can either drive sales, or stall them. At Everson’s Hardware, we made intentional merchandising changes that not only improved the customer experience but increased sales across key departments. Here’s what worked—and how you can apply it in your store.
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Deborah never imagined she'd fall in love with retail—until she stepped into her customers' shoes and discovered how powerful exceptional experiences could be. After successfully scaling and selling her family's hardware store, she's now dedicated to helping other retailers turn frustration into lasting success, one customer interaction at a time.
Meet Deborah Everson—Retail Owner Turned Customer Experience Strategist
Putting the customer at the heart of everything we do.
Meet Deborah Everson—Retail Owner Turned Customer Experience Strategist
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